Jacob (26) is one of the few YouTubers and presenters in Germany who, in addition to his work as a creator, is actually still active in research: Jacob studied physics and social sciences at the University of Cologne and is now doing his doctorate on the topic of "imparting knowledge with YouTube". Central questions here are how people learn best on YouTube and how this can be optimised with the help of artificial intelligence.

This naturally flows strongly into Jacobs' YouTube videos. In a way, his YouTube channel Breaking Lab is Jacobs' scientific playground. Here he can put his research into practice and learn a lot from the community about knowledge transfer with YouTube.